Free tool

Hreflang Checker

Hreflang tells Google which language and country version of a page to show. Invalid codes, a missing x-default, or no self-reference send UK users to a US page — or drop both from the right market.

Free · No signup · Results in ~10 seconds

When you need hreflang

If you serve the same content to more than one language or country (en-GB vs en-US, or a translated site), you need hreflang. A single-language UK site can skip it — we mark that as not applicable, not a fail.

The usual bugs

Invalid language codes, no x-default, and no self-referencing tag. All three are common in plugins that generate hreflang from incomplete locale lists.

Return tags

Every page you point to should point back. We flag structural problems on the URL you paste; confirm the return tags on the other locales too.

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Related guides

Run the full 35-point audit.

Free · No signup · Results in ~10 seconds