Crawled — Currently Not Indexed: What It Means and How to Fix It
Crawled is not indexed. Google fetched the page, decided it was not worth listing, and moved on. That is a quality and uniqueness problem more often than a robots problem.
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SEO, explained without the fluff.
Practical guides to the technical problems that actually keep sites out of Google — written to be acted on today, not bookmarked forever.
noindex vs robots.txt: Which One Actually Keeps a Page Out of Google?
They sound like twins. They are not. Mix them up and you get the famous “No information is available for this page” result — listed, and useless.
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XML Sitemaps: What to Include, What to Leave Out, How to Check
Most sitemaps are either missing or stuffed with junk. Either way they fail at the only job they have: pointing crawlers at the URLs that matter.
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Image Alt Text for SEO: Write It for Humans, Not for a Keyword Tool
Audit tools love counting missing alt attributes. The score is real. The win is not stuffing “best plumber Bristol” onto a decorative divider.
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Internal Linking for a Small Site: Stop Creating Orphan Pages
You do not need a silo spreadsheet. You need every important URL reachable in a few clicks, with an anchor that names the topic.
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How to Read an SEO Audit Report Without Chasing a Perfect Score
A 94 that ranks for nothing is not a success. A 71 that ships unique content and real links often is. Read the red items, then get out.
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Redirect Chains: Why Three Hops Cost You Speed and Equity
One redirect is normal. Three is a museum of old hosting decisions. Each hop is latency you pay on every visit, including Googlebot’s.
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A 20-Minute WordPress SEO Audit (The Stuff Plugins Miss)
Rank Math will not save you from “Discourage search engines from indexing this site.” Start in Settings, then let a crawler check what the theme actually prints.
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What Is llms.txt and Do You Actually Need One?
A one-file briefing at /llms.txt will not rank you on Google. It will stop ChatGPT citing the wrong ‘SEO King’ — and it takes five minutes to add.
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How to Show Up in ChatGPT and Google AI Overviews
You cannot ‘optimise for ChatGPT’ with keyword stuffing. You can stop blocking the crawler, publish extractable answers, and make the entity obvious.
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Hreflang Mistakes That Split Your UK and US Rankings
If you have en-GB and en-US URLs, hreflang is not optional. A plugin with one invalid code can undo the whole cluster.
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The 20-Point SEO Audit Checklist (Ordered by Impact)
Most audit checklists are alphabetical or grouped by category, which buries the items that matter. This one is ordered by consequence.
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Missing Meta Description: Does It Actually Matter?
Audit tools flag missing meta descriptions in red, which implies a ranking penalty. There isn't one. The real cost is subtler, and worth understanding properly.
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Slow Server Response Time (TTFB): Causes and Fixes
Time to first byte is the one performance metric you can't optimise away with lazy loading. It's your server thinking — and here's how to make it think faster.
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Title Tag Length: How Long Should It Actually Be?
The advice everywhere is "60 characters". That's a useful approximation of a rule that's actually measured in pixels — and it explains why your titles keep getting truncated.
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Link Preview Not Showing? Fix Your Open Graph Tags
Every share without a preview card is free traffic thrown away. The fix is four meta tags — and one cache-clearing step almost everyone forgets.
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Why Your Website Isn't Showing Up on Google (7 Real Causes)
Not ranking is one problem. Not being in the index at all is a completely different — and far more fixable — one. Here's how to tell which you have.
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Is Your robots.txt Blocking Google? How to Check in 30 Seconds
One stray line — Disallow: / — is the most destructive character sequence in SEO. It takes thirty seconds to rule out, and most people never check.
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What Is a Good SEO Score? (And Why the Number Alone Lies)
Every audit tool hands you a number out of 100. Here's what that number actually measures, what a realistic target is, and the trap of chasing 100.
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